About Us

Every story has a punchline. Ours is empowerment.

In 2016, an inventive dad went into his garage and designed a boxing glove for his kids. 

He was inspired and determined to make their fun boxing fights more fair. It had to be extendable for equal play, but also strong enough to defy gravity. This is how JABII evolved. 

Since then, more than 70 million people around the globe have talked, shared and interacted with JABII - one of the world’s first AR-fighting games. 

We combine boxing strategies with gaming statistics, real-life health bars and augmented reality fight videos to share and to boast for your social media circles. 

Today, our Copenhagen-based startup consists of passionate people who range from experienced engineers to dreaming developers and marketing magicians. Everyday our team strives to bring the best gaming experience to you.

Meet the team

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Christian Thostrup

CEO / Serial Entrepreneur and Inventor

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Giang Le

Head of Product / Product Design Magician

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Claus Ipsen

Production Technologist and Product Developer

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Kristoffer Greve Nielsen

Head of PR and Communication

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Julia Sanda

Head of Marketing

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Pelle Juul

Lead Developer / Technical Soothsayer

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Thomas Løfgren

Creative Director / Godfather of Game Design

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Søren Hougesen

Digital Art Director

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Anders Wessberg

Lead Unity Developer

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Giuseppe Abbate

Unity Developer

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Riccardo Miccini

Firmware Developer

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Camilla Dannevig Hansen

Creative Copywriter

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Cazja Leiner

Community Manager

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